Here Are Realities of Holiday Marketing Ideas, No One Will Tell You how to increase the sales in online business.
Gift guides should make shopping easy for your regular customers, as well as those who aren’t familiar with your store or archery products. If nothing else, creating a guide – or multiple guides – might entice customers into your store so a sales representative can help them select the right gift.
A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season.
Additionally, the gift section of the brand website is a well-organized approach to help any gift giver find the perfect gift for the people in their lives at every price point.
If you’re looking to adjust your holiday marketing to reach more customers and earn more revenue, you’ve come to the right place. In this post, we’ll take a look at some tips to adapt your marketing strategy for the holidays.
Update your search engin optimization (SEO) strategy
This holiday season, don’t leave your search engine optimization (SEO) strategy out in the cold.
You can take a look at past SEO campaigns and Google Trend search patterns to help you select the keywords you want to target. And as you prepare for the holidays, you can also check Google Analytics to determine which days have been the busiest in the past.
It’s also important to remember that SEO takes time to produce results, so you need to plan in advance for holiday campaigns.
Increase sales with Mobile Customers.
In order to reach your maximum sales potential, its recommended to make sure your website is completely mobile friendly. When creating your campaign, it’s important to consider all of the devices your customers will be using to access your site. Adaptive design is an easy way to make sure your site can be viewed from any device.
If you’re thinking about updating your website with holiday sales and promotions, it’s a good time to start thinking about making it mobile-friendly. Or, if you don’t have time to completely redesign your site for the holidays, set up a few key mobile-friendly landing pages.
Send Automated Holiday Sale Emails and Web Push Notifications
Sending pre-sale promotional emails to targeted customers is a powerful strategy which anyone can utilize to increase the chances of getting more conversions.
Similarly, if you wish to spread awareness for your upcoming e-commerce festive, you first need to target the audience via attractive emails and festive alerts. The promotional campaigns create a sense of urgency and instill a fear of missing out something important which compels the users to click and view the deal.
Be There, Constantly
Paying attention to customers is important any time, but it is vital during the holidays.
Keep your finger on the pulse of the latest buzz in your industry and be ready to act on it. Monitor and respond to customers who take the time to engage with you on social media channels, on your blog, and anywhere else they stay connected with you.
Keep them engaged by publishing great content. Monitor how well it’s performing and modify as necessary.
Once the sales are getting high, its equally important to have a super force team to deliver the products on time. Delivery of the goods within the stipulated time also yields good responses. As the customers’ expectations were met, thus they would celebrate the festival with high spirits.
Orders were taken and couldn’t deliver on time, customer’s disappointment make your festive sale completely fail. Hence it is very important to engage a battalion of force for prompt deliveries. In case of misses, apologies customer, do agree for a compensation or a festival gifts in return.
Focus On Last Minute or Post-Holiday Shoppers:
To satisfy your last minute shoppers, you can offer:
- Free shipping and likely increase the average order value
- Gift E-cards
- Large discounts and promotions to create the urgency.
There will be some shoppers who will shop after the holiday sales such as customers coming for redemptions, using the gift vouchers received or for the exchange of gifts. You can grab this opportunity to engage with those shoppers and give them advanced shopping experience.
Offer Live Chat and 24/7 support:
Some of those customers may leave your site if they don’t find answers to their questions and this can be a loss when the number of such customers increases. To avoid such situations and increase the conversion rate, you can offer a live chat support on your e-commerce website.
his will reduce the time in getting the resolution or answers and will increase the chances to make the purchase. You can consider some powerful features of a model live chat extension to understand more about the importance of owning live chat support.
As the holiday season can be a crucial time for most of the e-commerce businesses, try to offer the live chat support to the customers for 24/7.
These are few tips are a great starting point for boosting sales over the holidays. There could be many as well, however depending upon your business requirements and how much you can make the stock clear other tips may work out.
Hence Get Prepared, and spruce up your online sales and enjoy this festive season with friends and family.
When festive sale arrives, people are supposed to shop like crazy. This is all because of the bumper deals and offers e-commerce stores offer on all products. E-commerce website owners often think that it is easy for them to earn optimum profits during the holiday sales.
Remember, there are e-commerce pioneers who keenly execute SEO for an e-commerce website. And these pioneers always win the race of getting excellent conversions during festivals. Now, it is your turn to implement the above-mentioned tricks to earn better than the others.
“Assess the requirements, Explore the opportunities and Implement the changes and Succeed – Sky is the limit”.
If you are a newbie and have some questions- ask me in the comments…
If you’re an expert- share your secrets with me in the comments…
THANK YOU !!!