Whether we like it or not, industries are rapidly changing. To stay relevant, it’s critical that businesses understand and stay on top of emerging industry trends. At Business Online, we keep up on the trends of various industries so that we can better help our clients gain necessary insights to seize new opportunities. Fortunately for us B2B performance-driven marketers, we love data and, combined with our industry expertise, love to leverage data to shift strategy as needed. This enables us to deliver fresh campaign ideas that align with evolving trends affecting our clients’ specific industries.
To produce meaningful business results, we are challenged to help our clients understand how to adapt to their rapidly changing industry, while staying up to date on the latest trends within our own. For search marketers, it’s become increasingly important to keep up with Google’s algorithm updates to understand organic traffic patterns and best practices to assure that our clients’ websites are up to par.
Before displaying a result, the search engine takes numerous ranking signals into account. Google is fairly transparent about the 200 or so signals that inform ranking, however with the evolution of search trends comes the evolution of the algorithm and the evolution of search results.
Search algorithm updates are rolled out to improve the quality of search results, providing users with results that better match their intent. Each update targets a specific ranking factor, such as page speed or mobile friendliness and most updates are tied to more accurately determining a site’s authority or contextual relevance within its topic or industry.
We tend to have a love-hate relationship with Google’s search algorithm. The updates that occur 365 days out of the year range in severity and even though most of the changes are minor and unannounced, they can still have a strong impact on any given website, penalizing and de-ranking pages that don’t comply with guidelines, and rewarding and improving the ranking of pages that do.
Historical Algorithm Updates:
Having the background knowledge on historical major algorithm updates help search marketers better understand the factors that Google deems important, that have a stronger impact on ranking. If a client website experiences a fluctuation, it’s beneficial to understanding the particular update that contributed to the gain or loss in ranking to determine pages that worked and pages with core aspects in need of improvement and further or re-optimization.
Sudden Drop in Ranking?
As performance and data-driven marketers, it’s important for us to be able to turn performance data into actionable insights and to be able to adapt strategies accordingly. If there hasn’t been a recent update announced and a sudden drop in organic traffic and rankings occur, we try to identify and understand what changes may have been made to the algorithm to avoid being penalized and assure that we stay on course with content and technical strategies.
To do this, we run ranking reports and look for patterns across all of our client websites that have been affected, specifically looking at high-volume pages that have been impacted. We’ll evaluate the existing SEO in the effort to identify any on-page or technical aspects of the page that may be contributing to a negative impact. Running a search for the page’s target keywords and looking at three organic competitors’ pages ranking higher in the SERPs is a great way to gain insight into what Google likes to see in a page and to uncover ideas and concepts that seem to be working well.
Searcher’s Best Interest at Heart:
While most algorithm updates are so minor that they go unnoticed, there are occasionally advancements and modifications made that significantly impact the SERPs and can wreak havoc for websites that are least prepared. We know that Google has a searcher’s best interest at heart and the long-term strategy recommendations we make to clients align with website factors we know to be important to Google. Updates will continue to reward websites in the search results for high-quality, mobile-friendly, secure, relevant websites with valuable content and a good user experience.
Search engines algorithms` most common principles of work:
Data Collection.As soon as a new resource appears the robot will immediately visit the page. It collects information about textual and visual content.
Indexing.The site will not appear in the search results pages until the reverse index file is compiled for the page. It is designed to quickly search for it and consists of a list of words from the text. After that, the website can be found by keywords.
Information search.After a request comes from a user, for example, to buy a book, robots find all the pages that fit this request. Documents in which the keywords are most suitable for users’ requests got into SERP.
Ranging.The goal of any SEO site optimization is to get on the first page of Google result pages. There are many factors that matter, for example, weight of the page, the authority of the domain, the correspondence of the text to the demands, and the expertise of the material. Search algorithms analyze the frequency of use and location in the text of keyword requests on a separate page of the site. Pay attention to the title tag.
Stay on Top of Google Algorithm Updates With Professional SEO Services
Don’t waste time and your marketing budget trying to optimize your website with out-of-date SEO tactics. Consult with Absolin’s design and marketing experts and learn how you can put your website on top of the first page of Google search results. We not only can perform keyword research, but can add high-quality back links and metadata to your site. After our team optimizes your site, we’ll also chart your progress and provide you with monthly reports.