Investing in a well-designed, professional website can be intimidating for small businesses, especially if they are limited by budget or technical skills. Alternatively, if you currently have a functional (though outdated) website, you may question the need for a redesign.

Most businesses are aware that having a good website design is critical. After all, your internet presence has the potential to build or break your company. Is it, however, sufficient to have any website design, or do you require more?

However, facts and studies show that proper web design is crucial, and the design of your company’s website affects customer experience, lead generation, and, eventually, your bottom line.

WHY DOES GOOD WEBSITE/APP DESIGN MATTER?

Because your clients care about design, your website or app design is crucial. We all react to images, whether consciously or unconsciously, and people are naturally drawn to good design. When it comes to your website design, studies have repeatedly demonstrated that visitors judge your business solely on the basis of graphics, and will frequently abandon your site if it is poorly designed.

Here are a few eye-opening facts on the importance of website or app design:

• 75% of users make judgments about a company’s credibility based on visual design alone

What do you think about a company when you come across an outdated-looking website or app design? You might dispute their credibility, question their products or services, or even go to a competitor’s website for a more accurate answer. Regardless, research suggests that consumers do make snap judgments about companies based on the appearance of their websites and apps.

• The design of healthcare websites was responsible for 94% of users’ first impressions

First impressions are important, and the appearance of your website/ app can either attract or repel visitors. While the focus of this study was on healthcare website designs, the same may be said for other industries.

• It just takes 50 milliseconds for a visitor to establish an opinion about your website/ app design

When it comes to initial impressions, users make them almost instantly. According to a Google study, it takes only 50 milliseconds (0.05 seconds)! Users don’t have time to study your site or click on anything in that split second. The visual design is responsible for that quick initial impression.

• If your website’s or app’s content and style are unappealing, 38% of visitors will abandon it

Poor web/app design can undermine your credibility as well as turn off potential clients. People like to view content on well-designed websites and apps, and if your content is unappealing, you’ll probably lose more than a third of your visitors/ customers.

WHAT DO WE MEAN WHEN WE SAY “GOOD DESIGN”?

The term “beauty is in the eye of the beholder” is surely familiar to you.

While there is a considerable personal choice in how people interpret design, research suggests that our perceptions of design are quite consistent. In reality, science and psychology back up the premise that we are drawn to beautiful objects and that good design has an innate effect on people.

Color, form, and size are used in all of the designs. A good design uses such aspects to create a visual language that is consistent with the principles of design.

Consider the English language as an example. We communicate through words, phrases, and punctuation that follow a set of rules, such as spelling and grammar. Of course, some individuals are better at using this language than others, and there is a demonstrable difference between “good English” and “bad English,” as your elementary school teacher probably told you.

Similarly, there is a difference between “excellent design” and “poor design” for your website. While we may not all be equally adept at communicating visually, web designers have been taught to do so. As a result, it’s critical to invest in a professional, well-designed website that successfully communicates with your customers.

WHY DO YOU NEED GOOD WEB/APP DESIGN?

We’ve established that your customers value good design, but how does the design of your website/app affect their experience? Let’s take a look at a few concrete ways that good design might help you improve the look of your website.

• Usability

The design of your website/app has a significant impact on how easy it is for visitors to find what they’re looking for. According to research, 86 percent of your website visitors and app users want to see product or service information, 65 percent want contact information, and 52 percent want to see your company’s About page.

You should make these things as easy to find as possible in your web/app design; otherwise, you’ll frustrate and possibly drive away your users. Consider following industry best practices, such as putting your core services in the main menu and displaying your phone number in the upper-right corner of your website.

Even if your website/app performs flawlessly, a poor design may give users the impression that it is more difficult to use or obtain what they require. This was the subject of a study undertaken by two Japanese academics. They designed two identical ATMs, one of which was aesthetically designed and the other was not. Users claimed that the more aesthetically beautiful ATM was actually more functional. In reference, good web/app design has an impact on usability as well as our perception of usability.

• Navigation

Because your navigation is one of the most significant aspects of your website/app design, it’s crucial that it’s well-designed. Many designers use Hick’s Law to take into account the psychology underlying the design.

The more options you provide someone, the longer it takes them to make a decision, according to Hick’s Law. It’s commonly summed up as “Keep it Simple, Stupid.”

When using Hick’s Law to navigate a website or app, we want to keep the options as basic as possible to make it easier for visitors and consumers to pick where to go. Try to keep the number of options to seven or less as a general guideline.

• Conversion

Good web/app design directs your users’ gaze and tells them where they should look. Your website/app’s design can assist consumers to identify buttons and clickable elements, bring attention to unique deals, and highlight calls to action. All of these factors can influence users to do the behaviors they desire.

• Brand Credibility & Trust

As previously said, 3 out of 4 consumers will rate your company’s legitimacy based on the appearance of your website and the same applies to app design. Modern and professional designs are more likely to inspire trust. Meanwhile, a badly designed website/app may cause someone to question your credibility.

IS YOUR WEBSITE/ APP DESIGN MAKING THE RIGHT IMPACT?

One of the most effective tools your company has for making a positive first impression is your website/app design. However, superb site/app design is required to accomplish this.

Customers demand and expect an appealing visual layout, even if a successful website or app is much more than just the design. And they’ll rate your company based on its appearance before reading a single word.

Let us know if you need website/app design and development services; we’re happy to help!

Best Web Development Company in India | Mobile App | Web App- Absolin (absolinsoft.com)

https://medium.com/@absolin/why-good-design-is-important-in-web-mobile-app-design-5254b48fff58