Introduction:

Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible.

Well, there’s a very efficient method for achieving all of this while getting all your potential clients to know your business and be interested in it at the same time:

Internet advertising:

Having a presence on social networks is indispensable and having an online marketing strategy is necessary. The reality is that Internet advertising is also essential and is becoming a more habitual and necessary practice.

It’s not only this, but you need to know why Internet advertising is so important, what types of advertisements there are and what tips to follow to attain the best results. And this is exactly what we’re going to show you. Let’s get started.

There is a Myth that digital advertising is expensive, this is partly true as all of advertising can be done in an effective, simple, flexible, easily measurable and low cost manner. Furthermore, you’ll be able to see your advertisements’’ performance in real time and if they’re functioning or not.

No matter what method you choose for marketing your business on the web, as long as you ensure that you’re adding value along the way, and you’re implementing the proper set of marketing habits, you’ll eventually reap the rewards of your work over time. It won’t happen overnight. But then again, nothing worthwhile ever does. Below you’ll find some the best methods — in both the short and long term — for driving that all-important traffic to your site and pages online.

Search Engines:

Search Engine Optimization is a must not only for e-commerce sites, but for all websites. The more optimized your site is, the better chance you will have to rank high, which means more traffic and more sales. This can be one of the best ways to ensure your site’s success. A fast loading website is essential. It helps engage visitors and therefore has higher chances of converting them into customers. It is also a crucial piece of SEO and ranking – slow loading websites simply fail to rank as well.

Social Networking:

Social media sites will be huge assets in establishing your online presence, because the potential is limitless. There are billions of people using these sites and your business can get in on a part of the action.If you kick off a social media campaign, you could see dramatic results in a short amount of time. Social media marketing is also popular because it doesn’t have to cost you anything, although having a budget can make things much easier.

There are so many different strategies like

• Post to Facebook
• Interact with industry experts on Twitter
• Create an Instagram
• Generate website traffic with Pinterest.
• Build your network on LinkedIn
• Publish to Google Posts
• Ask your customers for testimonials
• Google Analytics
• Review Google Ad words

Contribute to forums, blogs and discussions, that can be used for social media marketing, so once you have been doing it for a while, you will be able to identify the most effective one for your particular site.

BANNERS:

Banners are, probably, the best known form of online advertising and much of this is because they were the first advertisements to appear on the Internet. They consist in strategically placing advertisements with different formats, sizes and designs within a web page. Users who click on the advertisement will be taken to the site you choose. However many people ignore these as they disturb their work.

POP-UPS:

Earlier there were windows that pop up and take you to a website different from what you were just looking at, and although years ago this method was quite efficient, nowadays its not so cool idea anymore.

However inserting a pop-up with a relevant keyword search and of your website which should invite users to re-direct to your homepage to review your products which is completely free.

Example:  A pop-up with “Do you what to know more about Bonsai Plants..Click here.”

BLOGS:

Clearly, the most important way you can market your business online is to build a blog where you can post and share high-quality content that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method.

Not only does building a noteworthy blog in any industry or assist to drive traffic by peaking the interest of Google, but it also leads to creating authority. If you can become an authority in your industry, you’ll garner the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.

Advertising on CELL PHONES:

The entire world has a smart phone or other type of mobile device they regularly connect with. This causes more and more companies to opt to adapt their advertisements to the fastest growing medium. They can be on both social networks as well as Google Ad-words, banners or other forms of advertising. Make sure your advertisements adapt the design and reliable to  that your page to be seen on a mobile phone. And above all, make sure that the loading time is not too long, calls to action stand out and that buttons are visible.

Email Marketing:

You’ve got the data, now you need to do something useful with it.  Avoid being overly promotional and always offer something genuinely useful to the recipients. Keep the emails regular but never bombard, otherwise people will hit unsubscribe quicker than you can say ‘digital marketing’.

Video Marketing:

You’d be mad to ignore the proliferation of video over the past few years. Begin by setting up a YouTube channel. You don’t have to create world class movies – just a simple video blog will do. If you’ve got something useful to say, then say it on video. It also makes for highly shareable, marketable content – post it on your website, push it out on social, and include in your emails.

Remarketing:

Remarketing is one of the best Internet advertising techniques for both small and large advertisers. It’s not just a form of advertising but is rather a very good feature that allows you to create personalized advertisements that will be shown to users who have previously visited your website but didn’t complete any conversion.

Also to keep the customer retention “Remarketing” allows you to remind customers that they bought your products before, and they should be buying your products again.

The problem is people are busy and might forget how positive their experience was with you if you don’t remind them, and reminding them isn’t pushy — it’s profitable. Think of the lifespan of your product and when that consumer would be running out and needing another.

So, being what it is, it is important that you have some feedback posts with your customers to update or upgrade your products and implementing them for better retention of existing customers and convert to potential customers.

Here we go with some tips on customer retention.

Ask your customers for testimonials

On the topic of reviews, be sure to generate as many testimonials and (positive) reviews as possible. Whether it’s via Google, for a dedicated testimonials section on your website, people trust other people. You’ll have to ask your customers for these, as people don’t very often give them naturally. Just a gentle prompt will do the trick.

List your business in online directories

Ensure that your business is listed in relevant online directories with the most popular ones but there are a whole host of other industry or location-specific directories. Make sure you add your business listing to only the directories which are relevant to your business, and ensure they aren’t spammed.

Make sure your NAP are consistent

That sounds complicated but it’s really very simple. NAP stands for name, address and phone number. NAP consistency refers to the process of ensuring that all mentions of your business feature the correct information. Do a quick search and make sure that the name, address, phone number, and any other information about your business listed online are all completely accurate and formatted consistently.

Test your website with Google’s Page Speed Insights and Mobile-Friendly Test

Finally, if you want your website to rank well and offer a fantastic user experience then it needs to be fast and mobile-friendly. Utilize Google’s free tools to check the speed of your website and whether or not it is mobile-friendly. Any red flags should be resolved as quickly as possible.

To sum it up, a paid or free Internet advertising campaign that is designed and executed well can make your success multiply.